A day in the life of Vashti Uys...

I am an early riser! I’m usually up by 5am and can’t start my day without a Bikram yoga or boot camp session, or a nice run on the beach with my dog Frankie. I enjoy this very peaceful hour of the day that I have to myself to center and focus on what is to come. Once I arrive home, crazy starts! My husband and I get our sons Kingsley and Kobi out of bed and school ready… who would have thought brushing teeth is such a huge task?! We prepare their lunches and also work with them on homework tasks. Once we actually get the boys with all their books, pens and a shoes out of the house and on their bike, we ride them to school. I absolutely adore our morning rides! Everybody is refreshed and happy and we play Eye Spy and First One To Spot which provides loads of giggles. Gosh, I don’t want them to grow up! (laughs)

Our mini MOOI's...Kobi & Kingsley; creating my business with the freedom to spend time with them was definitely a top priority! Our mini MOOI's...Kobi & Kingsley; creating my business with the freedom to spend time with them was definitely a top priority!

Back home, I’m diving straight into my first meeting of the day: my husband Darren, our CS Managers and I discuss the tasks ahead and identify any issues we might have. This gets us aligned for the day. I ZOOM into the offices in New Zealand, the production sites and agents in Australia, to see what’s going on. I am very passionate about our brand, so I like to be on top of everything, from production to sales.

Choosing materials, and patterns and being hands on with the brand is my passion! Choosing materials, and patterns and being hands on with the brand is my passion!

Until 2.30pm I am usually doing a lot of office work. Nobody likes to do admin or accounting, however I am very hands on in our business. I absolutely love planning and design work – so before picking up the boys from school I play with new patterns, designs, materials and colours. This is what I love most about our brand – I can incorporate my creativity and see it in physical form in the end.

After 3pm I transform from business woman to Mum again: I chauffeur my kids to their after school activities or we simply have a family visit to the beach and play. We all need such an afternoon every now and then, as it brings us closer together as a family. I wouldn’t trade this time in for the world. I consider myself very lucky that I can spend so much quality time with my family and am able to run a successful business at the same time. In the early evening usually I help Darren prepare dinner – and I’m purposely saying help, because I am the worst in the kitchen! (laughs) I am good at being helpful, but that’s about it. However, you have never seen a better dish washer than me!

Mr MOOI & I - we mix business, pleasure and family time well! Mr MOOI & I - we mix business, pleasure and family time well!

At around 8pm Kingsley and Kobi are well and truly ready for bed. A little bit of story time and the boys are out for the day – time for me to switch back to business. These two hours until 10pm Queensland time are reserved for meetings with the US and South Africa. Although working this late sounds like a nuisance, I have to say that I actually love this time of day. I can check my emails without having a phone ring or people distract me. I can enjoy pottering along at my own pace, listening to my favourite music. I wouldn’t change a thing!

Vashti x


Vashti Uys
Vashti Uys is head designer and founder of MOOI. Based in Australia with her two young sons Kingsley and Kobi, Zimbabwe-born husband Darren and her dog Frankie, Vashti’s own personal easy-going style mirrors her design ethos - favouring the functional and fuss-free with a strong emphasis on beautiful fabrics and a foundation of luxury.

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